Name, location and what do you do?
Samira, (Geneva, Switzerland). I created a website Color My Geneva to promote the culture in the city of Geneva. Two main services are offered, including a schedule of evenings and a directory of bars / clubs. Related topics are “Genève a du style” (Geneva with photographs of passers looks out of the ordinary), the news (mini articles on new cultural Geneva) and a newsletter (this group on a social network for advice, competition, etc.)
What made you start this venture? Why are you doing this?
Have you ever had enough about people complaining about the sluggishness of their city? Well … I do! But for once, I felt the desire and the power to change things. I heard the nonstop criticism of Geneva, on cultural aspects mediocre and lack of cool evenings.
I was convinced that, on one hand, information about the parties was not sufficiently centralized, creating the feeling of cultural vacuum in Geneva. Indeed, there was, and it is still the case, no places involving institutions, each playing in his corner. It is therefore difficult to move to the other end of the town if you do not know what is coming. On the other hand, I wanted to prove that bad language underlying problem leaden atmosphere Geneva … The problem comes also from the lack of atmosphere and lack of motivation from the Geneva’s clients.
This is how the idea came to me to create a website centralizing information on the world of nightlife in Geneva. Being a young active, I wanted to offer a service for those who do not have time to look through internet to organize their weekends. In addition, I had just finished my studies in entrepreneurship and wanted to apply my knowledge.
What do you hope to achieve?
I do not claim to change the world but I confess that my dream would be to change the perceptions just a thousandth of a very city cosmopolitan and nice city. More reasonably I want my website to be used and appreciated by customers Geneva.
How long have you been working on this?
I started this project about 3 years ago. The website celebrates two years of his presence online in May 2013 (wow that long already…). I work as project manager since I decided not to create the site with an aim of profits.
What is the most interesting discovery you have made since starting this project?
I discovered that many people are motivated and only need a little boost to randomly wake up. I realized that the best motivation to move forward is not money but the encouragement and recognition around you.
Where do you see this project in 5 or 10 years?
I would like the website to become a reference for the city of Geneva and why not that the concept is exported to other cities.
Unfortunately, I would not be ever informed as I am currently on the nightlife in Geneva, so I would also like to pass the torch in the next 5 years.
When did you start traveling?
I started traveling at the age of two / three years with my father who introduced me to the joys of camping. We went every year for 15 years in the same place next to Barcelona, at the seaside.
In what places have you lived and what languages do you speak?
I like very much foreign languages! My mother tongue is French, I have only lived in Geneva but I left two months for a language course in Costa Rica to learn Spanish. I am fluent in English. Oh yes, I almost forgot (I often forget oddly …) I also have basic knowledge in German.
What’s your favorite place to visit?
I particularly like the flora and fauna of each country that I had the chance to visit. In another context, one of my dreams was to visit New York for the cultural dimension that prevails (especially music) and even if I went there three days, it was not enough to quench my thirst knowledge about the origins of black music.
If you could only take one item with you to travel the world (other than your passport), what would it be?
A book. At the moment, I read “The old man who would not celebrate his birthday”. The story extirpates me of my negative thoughts, makes me smile, and look after the story is a journey in itself.
Give us your global nomad profile:
boat or plane? plane, even if I am not comfortable it is faster and covers all over the world.
train or bus? train for comfort and side museum movement because it is an art that is constantly evolving.
walk or bike? walk, to be more comfortable when climbing!
tropical, temperate, polar? tropical of course! I live in a temperate climate and believe me it is not so temperate and even if I find the polar landscapes magic, I will not endure the climate.
all-inclusive resort, local’s apartment or tent? local’s apartment
explore by map or tour guide? explore by map because getting lost reserves wonderful surprises
must have fashion piece when traveling? glasses, to go unnoticed, to sunbathe, to protect from cold, etc.
favorite movie? “Life is beautiful” because it reminds me every day what has significance in our lives
favorite song(s)? “Ain’t No Mountain High Enough” by Marvin Gaye, this song motivates me every time I listen to it
“Englishman in New York” from sting, which highlights my lonely and “non-conformist” side
favorite outfit? parka, to protect from the rain, cold and use it as cover when cold.