The Mr. World competition does not get as much attention as the Miss World competition does, but its strong international impact is worth mentioning. From the location, to the contestants and the organization of the competition, the event is more a celebration of countries and cultures than a traditional pageant. This year the Mr. World competition was held in Incheon, South Korea, not far from the capital. The decision to hold the competition there was a strategic one as Incheon is trying to increase its visibility to the international community as a tourist destination where ancient culture and modernity co-exists.

The contestants consisted of 74 men from 74 different countries. For a period of 15 days, they competed in various competitions on sports, cooking and fashion. The men claim that the competition has not only allowed them to travel and learn more about Korean culture but it has also given them the opportunity to form bonds with men from around the world, friendships that they believe will last. Even though part of the judging is based on looks, the men are more than just their appearance as most of them are accomplished athletes, scholars and TV personalities.

The winner this year for the title of Most Desirable Man in the World 2010 was Kamal Ibrahim of Ireland followed by Josef Karas of the Czech Republic and then Kenneth Okolie of Nigeria.

Below are a few videos of some of the contestants. For more information and videos, go to the official Mr. World Website.